Your customers are watching more video. The statistics prove that your target audience is watching video, which is probably the only benefit you need to hear:
92% of B2B prospects consume online video.
Prospects Into Customers.
Video ads convert sales. The biggest names in online marketplaces, including Amazon and eBay, report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%.
People share video. Those who view a video ad and find it interesting or valuable will share it with their followers on social media. In fact, more than 700 videos are shared by Twitter users every minute. This phenomenon can increase your video’s exposure exponentially.